LULU design is a remarkable collective of experienced award-winning designers

From physical to digital; we push the boundaries to bring meaningful products & experiences to life


Our international team approach is founded in storytelling through design; delivering excellence in every touchpoint of the design experience

we exceed in Industrial Design, cgi, CMF, UX&Digital, Packaging & Branding and innovation strategy


INNOVATION & DESIGN

LULU craft by heart, strategists by head. If you expect LULU designers to colour inside the lines, you’ll definitely be disappointed. We have the guts to get our hands dirty with everything we put on the table. Literally. That’s how LULU solves things. LULU drives growth and transformation with brand thinking through design execution.

PERFORMANCE & DESIGN

LULU craft by heart, strategists by head. If you expect LULU designers to colour inside the lines, you’ll definitely be disappointed. We have the guts to get our hands dirty with everything we put on the table. Literally. That’s how LULU solves things. LULU drives growth and transformation with brand thinking through design execution.

LIFESTYLE & SUSTAINABILITY

LULU strives for every product, service, system to be considered and measured by its impact on people, business, and planet. Cradle to Cradle, Product Lifecycle, Circular Design, Life Cycle Analysis, Material Selection, Ethical Sourcing, System Design, Design for Disassembly are some of the core considerations in the holistic design process.

OUR SERVICES


PHILOSOFY & PURPOSE

Design is useful, deliberate and aware.

Our core principles are built on a high degree of intuition and the experience gained through the passion for design. We love to craft experiences for people to enjoy and we developed our own personal touch to create iconic designs when approaching diverse challenges.


Iconic - CREATING ICONICITY IS A DIFFICULT TASK, MAKING IT UNIQUE IS IMPORTANT.

Story telling - IT FITS WITHIN THE WORLD WE INHABIT AND UNDERSTANDS IT’S CONTEXT.

Crafted & Deliberate - NO DETAIL IS SUPERFLUOUS. EVERY DESIGN HAS A STORY AND A MEANING.

Timeless - GOOD DESIGN SHOULD LAST.

BEYOND DESIGN


  • - Integrity -

    To us, design is everything and everything is design.

    As an experience innovation company with creativity at our core, we’re out to build meaningful relationships with progressive, long-term partners.

    We've always known that design has the fundamental ability to change the way people live, work and play. We've seen it happen, and we've made it happen.

    Through diverse lenses, humane technology, and purposeful risk, we’re driven by the belief that what matters tomorrow is designed today. If you are looking for a partner to take your ideas to next level, LULU is here to support.

  • - Know How -

    For more than 15 years we’ve been working with visionary leaders, Industry leading tech corporations, master designers and fearless entrepreneurs across industries and sectors.

    Our consultancy approach uniquely tailored to established organisations and startups looking to develop their lean design thinking methods. This allows us to help you answer the questions why? and how? before jumping straight into the what?

    How we work and play in LULU is based on the same philosophy - the power of collective creativity. We also acknowledge that collective creativity is as essential to us as the people who make LULU what it is.

  • - Craftsmanship -

    We are craftsmen by heart, strategists by head. If you expect us to colour inside the lines, you’ll definitely be disappointed. We’ve got the guts to get our hands dirty with everything you put on our table. Literally. That’s how we solve things.

    We drive growth and transformation with brand thinking through design execution.

  • - Sustainability -

    We strive for every product, service, system and campaign we launch to be considered and measured by its impact on people, business, and planet.

    Cradle to Cradle, Product Lifecycle, Circular Design, Life Cycle Analysis, Material Selection, Ethical Sourcing, System Design, Design for Disassembly

  • - Agency, Consultancy, Ventures -

    Our diverse world class team has a proven track record of delivering successful products to market that drive business growth and inspire organisations. Our relentless attention to craft drives a deep understanding of the nuances of each program’s challenge.

    You have invested in a clear brief, design or proof of concept, and just need a team to design the product and help take it to next level for manufacture.

    You already have the technology ready, but need to get the design user experience right.

    You need advice on where you go next with expanding your current product offering.

    You need help in defining a roadmap for your future lineup, considering your current and future technology capabilities.

  • - Growing with us -

    We create category defining products and brands that drive innovation and add business value for our clients.

    The environment in which we work is as key to our success as our methods. We only take on projects we believe in because it’s really important that we enjoy our work. This passion is reflected in every product we create.

    We strive to drive growth by creating what people love. We are an independent design company, with world class capabilities across multiple design disciplines from insight to launch.

    For fifteen years we have been helping Fortune 500 companies, SME’s and Start-Up’s revolutionise their industries, from consumer electronics to aviation to wellness and healthcare.

AWARDS & RECOGNITION

Over the course of 15 years+ on designing great products and experiences, we managed to gather a good amount of awards and panel international design committees, proving the quality of work and dedication to our clients.

The best international design awards show recognition for good quality work and gives visibility to your products.


COMPANIES WE HAVE WORKED WITH